Lex was tired. She’d hit bottom before, several times, but this time was different. This time she was alone, and armed with knowledge about her brain and burnout. Instead of hiding the impact of her situation, she embraced the chaos and collapse. With a Cheshire Cat sense of humor supported by solid sleep and dreams so big, failure is implied, Lex tested the products in Los Angeles. Media makers, technologists, local clerks and baristas…all the sudden, Lex wasn’t feeling so tired or alone. With the help of friends, Lex found herself, and soon Jonathan’s involvement propelled the old dream back into reality as a fusion of craft and innovation for phone-free bedtime rituals and real life co-creation.